Caterpillar: Your World Retail Campaign

With the help of a friendly neighborhood Cat dealer, Cat customers see their world come to life! This 2022 iteration of Caterpillar's annual retail awareness campaign focuses on approachability, with playfully illustrated backgrounds that allow for the Cat equipment, dealers, and customers to shine. In addition to a video and photoshoot, deliverables included banner ads, OOH, social posts, native ads, and a landing page.